This news will always be sad, but it’s hard to feel compassion when the entire organization stops communicating with its customer base.
Paid orders left unfulfilled for months; bikes in for service effectively held hostage; company vehicle being auctioned off.
It shouldn’t be handled in silence. This type of decline isn’t sudden. Juiced should have stopped providing service months ago so they didn’t end up with customer bikes in their possession by the time this all came to a head.
We won’t know specifically what caused this for some time, but assuming it’s not a case of greed or gross mismanagement, it’s a shame a company building alternative transportation options couldn’t be bailed out. Maybe that’s reserved for the auto industry.
This news will always be sad, but it’s hard to feel compassion when the entire organization stops communicating with its customer base.
Paid orders left unfulfilled for months; bikes in for service effectively held hostage; company vehicle being auctioned off.
It shouldn’t be handled in silence. This type of decline isn’t sudden. Juiced should have stopped providing service months ago so they didn’t end up with customer bikes in their possession by the time this all came to a head.
We won’t know specifically what caused this for some time, but assuming it’s not a case of greed or gross mismanagement, it’s a shame a company building alternative transportation options couldn’t be bailed out. Maybe that’s reserved for the auto industry.
Just looked again and noticed this from their inventory sheet available on this auction page, emphasis mine, spelling errors theirs:
$707k = cost of on hand inventory $530k = cost of available inventory
This means they are auctioning off nearly two hundred thousand dollars of product that customers have already paid for.