This is the best summary I could come up with:

“Teslas used to look cool and now they don’t,” said Jessica Resler, a Brooklyn resident recently shopping for an EV who eventually settled on a BMW i4.

Suddenly, Tesla finds itself in a crowded market, going up against some of the most storied names in automotive history, all while struggling with its own aging lineup of similar-looking vehicles.

That last category is especially interesting given the inseparability of Tesla’s brand from that of its CEO, Elon Musk (which we also discussed at great length in episode 2).

“It’s an unbelievable brand,” said Scott Galloway, professor of marketing at NYU Stern School of Business and co-host of Vox Media’s tech podcast Pivot.

“Huge depth of associations, personification to Elon Musk, his mastery of new mediums to get attention without paying for traditional branding.”

Listen to the latest episode of Land of the Giants: The Tesla Shock Wave, a co-production between The Verge and the Vox Media Podcast Network.

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