Alt: Image of a bag of chips ($1.99) at a 7 Eleven gas station. The flavor the chips is “Hot Dog” by the brand Big Bite

  • Death_Equity@lemmy.world
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    3 months ago

    I get, but don’t “get”, why established brands keep coming out with insane flavors that will barely sell after an introductory surge.

    Is it just the research program justifying itself, desperate attempts to hit a target for c-suite bonuses, or marketing having anything to do with the direction of the brand? Some combination or all of them?

    • HakFoo@lemmy.sdf.org
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      3 months ago

      It’s a seasonal product that drives added purchases, not the core line.

      You bring out six exotic flavours a year and 3 million people buy 6 more bags of crisps each year. 5,000 of them get obsessed and buy 50 bags of Cinnamon and Prawn crisps because they’re only here for a two-month window. Sales of plain and Sour Cream and Onion crisps are largely unchanged.