I wanted to get printer photo paper for my printer, a Canon. I went to Walmart, They had nothing. Went to Target, they had one pack of photo paper and it was crazy expensive, so I went to micro center. That one was just as expensive. So finally I went back to Amazon, which I was trying to avoid, and saw the price 25 to 40% lower than anywhere I had been. Literally everything that I was looking for, I could find within seconds. Not even Best buy has even close to the amount of inventory or variety, even when you’re shopping online…
Therefore, I think Amazon has a literal monopoly in the tech industry right now, you’re literally forced to buy from them, because unless you have the money and financial fortitude to protest with your wallet, you’re going to be buying from them. There’s no other choice. They have so aggressively and dominantly taken over the supply chain market that no other tech company can currently compete with them in any aspect at all. You will be paying 40 to 50% more on everything by cutting out Amazon, and no one has the money for that anymore unless you’re upper middle class or above
I think it’s worth noting that this is the effect of the free market behaving as designed, however no one has risen up to challenge Amazon enough along the way. So many retailers ignored e-commerce in the early days and went on with business as usual. Fast forward 20 years and Amazon has eaten into their market shares. A large retailer like WalMart absolutely has the ability to challenge Amazon by investing in the user experience and warehousing/delivery infrastructure. But often the old heads at these companies ignore improving the user experience in favor of making cuts. Amazon didn’t happen overnight. It’s been a steady growth in their business model over decades and the user experience is key to what made them so popular. It takes seconds to find what you want, for often times cheaper than the competition and in many cases the shipping is lower and faster.
What would be difficult is for a start up company with little capital to try and take on these behemoths. Perhaps a coalition of large companies like Target, Best Buy, B&N, Kohl’s, etc. grouping together to create a large distribution network and app platform with a good user experience could compete.
Just a thought.
AWS is a whole other can of worms.