“The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them.”
And? Cracker Jill? How about Caramel Jill instead?.. 🤔
Sorry, but I don’t think their marketing department really thought that one through. I mean hell, it’s a caramel covered snack!