Star Wars Outlaws is the first open-world Star Wars game ever, but it seems that this galactic low-life adventure isn’t quite living up to sales expectations.
Ubisoft’s share price has fallen 12.6% since Outlaws released on August 27, and it now sits at the lowest level since 2015.
Ubisoft’s sales target for Star Wars Outlaws is unclear–the company didn’t announce a public number–but the market results indicate that it’s not a hit. Per Reuters, JP Morgan analyst Daniel Kerven said that the game has “struggled to meet sales expectations despite positive critical reviews.” The analyst lowered his sales expectations for the game from 7.5 million to 5.5 million through March 2025, noting that Outlaws’ budget was at least 30% higher than last year’s Assassin’s Creed Mirage.
Outlaws isn’t the only game weighing on Ubisoft’s stock price. Initial interest in the company’s free-to-play online shooter XDefiant has cooled off in recent months, which contributed to the slide. Ubisoft’s next major release will come on November 15 with Assassin’s Creed Shadows, the feudal-Japan-themed entry that fans have been asking for for years.
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This from the company that brought us AAAA games and needing to get more comfortable with not owning your games. I seem to have misplaced my tiny violin.
The CEO was right about one thing.
I have gotten used to not owning their games.