• dan@lemm.ee
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    5 months ago

    Interesting thread. But I don’t understand why the data needs to be collected and correlated by a third party, can’t the ads themselves detect views and clicks? (that’s what they need right?)

    Or am I missing something about the process?

    • tb_@lemmy.world
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      6 months ago

      The advertiser’s don’t place the ads themselves. They say where and when they are placed, but the actual placing/integration is done by the likes of Google, Facebook, and, in this case, Mozilla.

      That’s the “third party” that’s doing the tracking.