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Valve Corporation is being accused of using its market dominance to overcharge 14 million people in the UK.
“Valve is rigging the market and taking advantage of UK gamers,” said digital rights campaigner Vicki Shotbolt, who is bringing the case.
I’m fairly certain that applies to keys a dev requests be generated, so that any Steam keys can’t be sold elsewhere for cheaper than they are on Steam itself. Games that are sold on multiple platforms including Steam can absolutely be sold at different prices. I know, because I’ve bought games elsewhere because they were cheaper than on Steam at the time due to sales.
The lawsuit doesn’t imply that Steam forces their piece to always be cheaper than the competition. Sales can happen on different stores at different times, thus a game can be $50 on Steam and $40 on Epic today.
But Steam forces sellers to offer “the same offer to Steam customers within a reasonable amount of time” - source (sorry, Shitter link) from this article, which is about a similar lawsuit from 2021.
And the language used means that, while this only applies to devs who make use of Steam keys, it doesn’t apply to the Steam keys themselves - if you want to use Steam keys, you also can’t offer discounts on competing storefronts. From the source: