EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Pixlbabble@lemmy.worldEnglish
    9·
    2 months ago

    This is another reason I tapping out of gamepass now. With whats happening with streaming, I don’t even want to support a “good deal” when I know the prices will go up, they’ll make tier pricing and add ads somewhere. I want to own my shit. I’m done with ads. Amazon last change to prime made me cancel all services except youtube and bought a 14tb hdd. EA, Ubisoft, Blizzard are all on do not buy list for me.