EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Hildegarde@lemmy.worldEnglish
    24·
    7 months ago

    EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company’s logo was on screen whenever you were doing free roam.

    This is very EA with historical precident.

      • Schadrach@lemmy.sdf.orgEnglish
        1·
        7 months ago

        City of Heroes tried the same basic thing back in the day. They figured it’s an urban environment that has billboards and posters as part of the general clutter, why not get paid to switch out a fake ad for a real ad?

    • yeehawEnglish
      5·
      7 months ago

      Burnout paradise city. Which also was one of my fav games of all time. No ads would be cool.

    • space@lemmy.dbzer0.comEnglish
      1·
      7 months ago

      And they already do it on mobile. They are just trying to bring ads to the pc and consoles, just like they do on mobile.