EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Cosmic Cleric@lemmy.worldEnglish
    25·
    7 months ago

    Nothing changed with Helldivers. The game is still blocked in over 100 countries and people who rightfully purchased the game still can not play it. Sure we don’t have to create an account, but that was annoying -not an actual issue. The real issue was thousands of people suddenly losing access to their game because Sony wants conversion.

    Last I heard that problem went away with them backing off of not needing a Playstation account anymore.

    And the fact that they backed off the account requirement is a definate win for us.

    Anti Commercial-AI license (CC BY-NC-SA 4.0)

    • Sineljora@sh.itjust.worksEnglish
      14·
      7 months ago

      Sony made a social media post. Original date for PsN requirement was June. During the backlash, over 100 countries were delisted. They still are. The current situation is still much worse than launch.

      • Cosmic Cleric@lemmy.worldEnglish
        64·
        7 months ago

        Sony made a social media post. Original date for PsN requirement was June. During the backlash, over 100 countries were delisted. They still are. The current situation is still much worse than launch.

        Don’t think you’re representing the situation accurately.

        The primary goal was to not have to create a Playstation account, and people can get a refund now from Steam if they want, where before they could not.

        Sony can always decide where to sell their products, regardless if there’s a controversy, or just any day of the week and for any reason. We could never control where Sony sells their products.

        Anti Commercial-AI license (CC BY-NC-SA 4.0)