misk@sopuli.xyz to Technology@lemmy.worldEnglish · 8 months agoMeta’s “set it and forget it” AI ad tools are misfiring and blowing through cashwww.theverge.comexternal-linkmessage-square30fedilinkarrow-up1298arrow-down16cross-posted to: [email protected][email protected][email protected]
arrow-up1292arrow-down1external-linkMeta’s “set it and forget it” AI ad tools are misfiring and blowing through cashwww.theverge.commisk@sopuli.xyz to Technology@lemmy.worldEnglish · 8 months agomessage-square30fedilinkcross-posted to: [email protected][email protected][email protected]
minus-squareBreve@pawb.sociallinkfedilinkEnglisharrow-up13·8 months agoI bet the AI was tuned to select ads that maximize both profit and engagement for Meta over maximizing either profit or engagement for the advertiser. Totally working “as intended”.
I bet the AI was tuned to select ads that maximize both profit and engagement for Meta over maximizing either profit or engagement for the advertiser. Totally working “as intended”.