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Gaming@lemmy.mlEnglish · 8 months ago

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

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'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

ylai@lemmy.ml to

Gaming@lemmy.mlEnglish · 8 months ago

cross-posted to:
[email protected]
pcgaming

In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.

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8 months ago
Yes, but generally it’s far less profitable.

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