The prime minister has been accused of "ruining" Adidas Sambas after being pictured wearing a pair at Downing Street - but he has a message for devotees of the classic trainer.

It was the picture that launched warnings of the “death” of a popular trainer: the prime minister in a box-fresh pair of Adidas Sambas, paired with suit trousers and a white shirt.

He was accused of “ruining” an “eternally cool sneaker” by GQ, while other magazines rushed to offer lists of alternative trainers after Rishi Sunak “killed” the Samba’s credibility.

Now he has offered a “fulsome apology to the Samba community”.

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    1·
    7 months ago

    This is the best summary I could come up with:

    He was accused of “ruining” an “eternally cool sneaker” by GQ, while other magazines rushed to offer lists of alternative trainers after Rishi Sunak “killed” the Samba’s credibility.

    In a video posted on social media last week, Mr Sunak - who claimed he is a “longtime devotee” of the brand - was shown wearing the white trainers during an interview in Downing Street.

    In recent years, they have been adopted by trendy millennials and Gen Z women, who wear them in their various “get ready with me” videos and pair them with summer dresses and leather jackets.

    But Mr Sunak, who has also faced questions about the short length of his trousers, said he is “intrigued and amused by the amount of focus on what I’m wearing”.

    In 2023, he was mocked for wearing Timberland boots during a speech about the government’s drive to “stop the boats”, with people pointing out they were disproportionately large.

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