Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • evranchEnglish
    3·
    9 months ago

    Thanks, I can see how it works out with a 7 way split and a service that “just works”.

    I still run an old version of Vanced for screen off radio style music in my truck, though I mostly stream from my own collection now with Ampache/Ultrasonic. I’ve done a ton of ripping lately with Zotify, it pulls down whole albums and discographies from Spotify in decent quality, and combined with Beets everything gets tagged perfectly.

    With the recent price increases in streaming services lately I’ve been concerned about the long term survival of the industry, and figured it was time to start rebuilding my own music library.