Countries representing nearly half of the world’s population will hold elections in 2024. But as more voters head to the polls than ever before, those responsible for managing these elections also face challenges like never before, many of them driven by technology and disinformation.
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Disinformation alone has now become the single biggest threat to electoral integrity in many countries around the world, meaning that what election authorities have traditionally seen as their biggest obligation — organizing technically competent free and fair elections — is no longer enough. Rather, the most important responsibility for election management bodies today is to build and sustain voters’ trust in the integrity of the electoral process. And this requires proactive, direct communication with voters on an ongoing basis.
Election authorities can’t do this work alone though. Elected officials, political parties, candidates, media and civil society all have important roles to play — so, too, do technology companies.