Not eating meat is probably the most effective thing an individual can do to fight climate change.

It’s the oil companies all over again.
“Yea, but what if we, like, continue doing the thing that makes us money until the tide has fully turned?”

Prob because it’s about as effective for plastic pollution as telling people to recycle which was pushed by companies instead of actually stopping production of single use plastics.

To actually address the issue, Major reforms are needed to manufacturing, transportation and by FAR most importantly, energy production. Attacking the 15% food production part is dumb and more likely to cause people to ignore the substantial benefits from the other initiatives because everyone changing their diet at once is a crazy goal.