I don’t understand this, honestly. I look at the final price of something regardless of whether or not it’s on sale and think to myself “Is this a reasonable price for this item? Is it something I actually want/need and will use?” If I answer no to either I usually don’t buy it.
You do understand it. There’s an extra mental benefit to “getting a deal”, so when you’re weighing the pros and cons that’s another thing in the “pro” column. Also, people subconsciously think expensive items are better. So this combination of higher original price and high discount makes you think you’re getting a good quality item at a deal.
You are not immune unless you do a lot of garment making and can tell the actual time and effort that went into the item you’re looking at.
The American shoe store Payless tried to get away from this crap.
They stopped doing the raise and lower price model everyone else does and lowered all shoes to '“everyday low prices”
It failed horribly. They went back to raising prices and slashing prices and sales went up again.
It has to do with the shopper mindset. Everyone wants a deal.
I don’t understand this, honestly. I look at the final price of something regardless of whether or not it’s on sale and think to myself “Is this a reasonable price for this item? Is it something I actually want/need and will use?” If I answer no to either I usually don’t buy it.
You do understand it. There’s an extra mental benefit to “getting a deal”, so when you’re weighing the pros and cons that’s another thing in the “pro” column. Also, people subconsciously think expensive items are better. So this combination of higher original price and high discount makes you think you’re getting a good quality item at a deal.
You are not immune unless you do a lot of garment making and can tell the actual time and effort that went into the item you’re looking at.
JC Penny also had the same problem. My wife knows they do this and it still works on her.