Good call. As with every other industry where bullshit rent-seeking has taken hold, the attempted fee tack-on and walkback are an experiment in how far they can go before appeasing customers. It’s about testing waters before wearing people down. Rest assured, the one CEO’s peers have taken note of this noble effort. Eventually, as they see it, one of them will succeed in making it stick, paving the way for them all to do the same. The first CEO to make it stick will get additional bonuses, praise, and a higher level of notoriety within their rarefied circles.