Algorithm-based social media “recommendations” has normalized us putting up with blatant SPAM

Imagine if gmail or outlook were to place emails by ‘creators and brands you might like’ in your inbox!?

Following the process of enshittification, the algorithm on many social media platforms is becoming an excuse to push blatant amounts of SPAM to users. It starts as a feature that is genuinely useful, but becomes a tool to show you ads, content from paying users or to keep you hooked with rage-bait content as social media platforms seek to extract more value out of its users.

Algorithm-based social media has its benefits, but looking forward it is becoming increasingly necessary that such an algorithm runs client-side and is owned by the user.

cc: @showerthoughts