It was a brave, if perhaps scientifically obvious, experiment – to convey messages about the unfolding climate crisis via the regular local TV weather forecasts seen by viewers in the conservative heartland of Iowa. It culminated in the meteorologist involved receiving death threats and exiting the state.
It’s an emotional issue for many Americans, as so much of our lifestyle is based on ready and abundant access to fossil fuels. I would say many are currently in the first stage of grief, “denial”.