I mean, if I were an investor looking at this, I would also get excited about making this change - much less risk, less cost, less customer support, etc., all for basically the same output in revenue. In other words, if I cut the small business (6% of value but over 100k accounts to handle) out of the model, I can make more money because the cost reduction is higher than the loss of revenue. And in the long run, when “big game customers” jump ship, I just downsize some more. I also don’t need to invest but can be sure it will generate a certain amount of revenue, as long as I do not squeeze the relevant customer groups too hard. This strategy is very feasible and relatively risk-free. I am not a fan of it, but I think a lot of software companies will go this way after they establish themselves in a market.
Who are the customers they want? I know of companies in the fortune 100 moving away. They don’t want me to name then so I won’t.
No idea which customers they are specifically, my comment was based on this article, which is basically acting as a summary of some of the Broadcom investors day presentations: https://www.theregister.com/2022/05/30/broadcom_strategy_vmware_customer_impact/
It’s not so much that they don’t want the rest of the customers to stay with VMware, its more so a disregard for them moving forward.
I mean, if I were an investor looking at this, I would also get excited about making this change - much less risk, less cost, less customer support, etc., all for basically the same output in revenue. In other words, if I cut the small business (6% of value but over 100k accounts to handle) out of the model, I can make more money because the cost reduction is higher than the loss of revenue. And in the long run, when “big game customers” jump ship, I just downsize some more. I also don’t need to invest but can be sure it will generate a certain amount of revenue, as long as I do not squeeze the relevant customer groups too hard. This strategy is very feasible and relatively risk-free. I am not a fan of it, but I think a lot of software companies will go this way after they establish themselves in a market.