Brands are turning to hyper-realistic, AI-generated influencers for promotions.

AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

    • TwilightVulpine@lemmy.worldEnglish
      31·
      11 months ago

      What is there to “bite”? Photography would be a lot more limited without them. Fashion, whether you are into it or not, needs them. Traditional artists rely on them to learn. This is not even bringing up the more salacious side of it which, regardless if you think that is “worthy” or not, it’s enjoyed by a lot of people.

      • SkippingRelax@lemmy.worldEnglish
        21·
        11 months ago

        I hadn’t though about traditional artists. I’ll give you that, though most of us don’t think about a static model posing while an artist is sculpting or painting them.

        Let’s be honest photography can stand on its legs without models. And as for fashion, you guessed it right not really into it, but most importantly it adds to the same question we keep asking in this thread, who benefits from this besides Mr versace and a couple other assholes? Really what do they “add”?

        • TwilightVulpine@lemmy.worldEnglish
          41·
          11 months ago

          Let’s be honest photography can stand on its legs without models.

          This is not honest, this is a absolutely bonkers. What do you propose? Only having scenery and animal pictures?

          Or should the photographer pose on their own? Maybe get some random people to do it? Guess what, what they are doing is modeling. That’s just reinventing modeling in a roundabout way.

          The way you question fashion illustrates how all this matter is deeply subjective. Why do people pay money to Mr. Versace? Because they want to look good and they are convinced by his brand’s sense of style. Does it seem excessive? To me it does. I don’t see the appeal and it’s way too expensive for me. But I do appreciate the style some other brands offer, or even what people cobble and sew together on their own.

          Is there no art that you appreciate, and couldn’t it similarly be judge in such a manner? I play a lot of games. They bring me a lot of fun and occasional thoughtful insights. One might say I’m just wasting time pressing buttons on something that is fake. It wouldn’t be an invalid observation but it would gloss over the value that I see in them.

          Even getting back to influencers, as fake and greedy some might be, the value they add is not all that different than the value any art adds: the value which the audience sees in them. For any influencer to succeed, there must be many people following them. You can judge their taste but it is worth something for them.

          But lets also put in perspective that influencers aren’t all millionaire grifters. Some of them are small creators who cultivate an audience with a fun performance and interesting opinions which people enjoy. It’s like celebrity culture, but immensely more accessible. If they are gone, and we are back to only having Hollywood worship, would that really be better?