Brands are turning to hyper-realistic, AI-generated influencers for promotions.

AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

  • SkippingRelax@lemmy.worldEnglish
    21·
    11 months ago

    Replacing influencers with ai is not going to fix anything for that we should dismantle social media and have a serious talk all 8 billion of us, but it’s not going to make anything worse either, it is already custom tailored indoctrination by brands and a handful of assholes are making stupid amounts of money. I’m not going to cry if that money shifts to different hands.

    Yes artists come up often in this kind of discussions, the ones that are losing their job to ai never had one in the first place, same as influencers. What are we talking about, Jim that makes you a custom logo and business cards for your business?

    The guy that gets a commission from the newly opened local microbrewery for graffiti-ing their walls is hardly losing any work to ai. If anything they could integrate ai in their creative process.

    • TwilightVulpine@lemmy.worldEnglish
      2·
      11 months ago

      Good luck convincing 8 billion people all to agree on anything, especially to drop something that has become so enmeshed with people’s lives already.

      But it is going to make it worse. All the data they are collecting from us will be directly funelled into how best to manipulate us in an individual manner. It is not custom tailored to a personal level yet. Even the most cynical and greedy influencer doesn’t have the means to individualize ads. But if it’s all AI-created, then it can be done.

      Yes artists come up often in this kind of discussions, the ones that are losing their job to ai never had one in the first place

      Nice No True Scotsman, sounds like you don’t really value their work, that anyone who could be replaced never deserved to earn a living to begin with. I don’t think there is anything I can respond to that, because at that point we have a fundamental conflict of values and worldview.

      I believe artists, even small artists, deserve to be supported and that our world and culture is better off for that. Including Jim.

      The guy that gets a commission from the newly opened local microbrewery for graffiti-ing their walls is hardly losing any work to ai.

      That is, until a drone can physically print AI-created graffiti and replace that guy in the same way that the digital artists get replaced

      If anything they could integrate ai in their creative process.

      Assuming said artist even wants to do that, why would that business hire someone to use an AI if it could do it themselves? The benefit of AI is making content creation easier and faster. It’s not enough to say that “artists could just use it” because inevitably that makes it so less artists would be needed or hired for any given work. Say the graffitti artist manages to use said AI and drones and get by. Well, then it doesn’t need a team and apprentices anymore. And these won’t manage to do the same because the graffiti worked is already handled.

      Ultimately, what is all this for? Rather than automation freeing us to have leisure and be creative, it’s freeing us to carry boxes in an Amazon warehouse.