I did a piece of work for client, an online retail business that did end of line stuff brands. Like a TJ max but much much smaller and online only .

Anyway, the revenue reached a certain point, and the Pay Later guys started calling. In Europe, Klarna is the big one.

They basically offered £100,000 upfront for my client to add a Klarna Pay Later button at check out.

That’s what it’s worth to them, to get young people on the hook.