I think that’s part of the long game too–get this messaging in front of kids long enough to make the logo stick. In a few years when they’re looking something up, hey look, it’s a logo they know from school–enough grown ups thought that was credible to be taught in schools. So, they probably figure, the info is worth looking at without looking up the source. Cuz like, even if school’s bullshit, it’s not supposed to be total bullshit.