That’s more likely to be the answer. If Apple were content having Google’s sloppy seconds while having full opportunity to make Alphabet level profits1 then the world would turn upside down. It’s more likely that Apple doesn’t see an easy avenue to those mountains of ad-revenue money without compromising their privacy image. Might as well take Google’s cheque to the bank the same time as iCloud subscription profits cheque.
*1: I should probably clarify that I mean on top of what they already earn.
In order to create a “viable” search engine business, Apple would be required to “sell targeted advertising,” which is “not a core business” for the company and would go against its “longstanding privacy commitments.”
I bet it’s because they couldn’t monetize the search results
That’s more likely to be the answer. If Apple were content having Google’s sloppy seconds while having full opportunity to make Alphabet level profits1 then the world would turn upside down. It’s more likely that Apple doesn’t see an easy avenue to those mountains of ad-revenue money without compromising their privacy image. Might as well take Google’s cheque to the bank the same time as iCloud subscription profits cheque.
*1: I should probably clarify that I mean on top of what they already earn.
Literally one of the bullet points: