Yeap, this is not legal and just round two in the fight META vs EU. The pop-up banner forcing you to opt-in or pay is Zucks way of giving europeans the middle finger. This will likely have to be reversed, but Meta speculates on users giving them the permission to continue collecting data before it happens. It will hurt meta more than europeans. Just do nothing for a while and try not using the apps until they remove the banner. They can’t risk losing engagement for too long because of advertisers.