We’re in the middle of a mass extinction event, with rapidly worsening weather patterns, on the verge of ecological collapse, and you’re worried about the messages framing because it’s fear mongering? We have a very good reason to be afraid, we should be directing it into drastic action. Get mad, don’t stay positive, there’s no reason to look on the bright side. Heads need to roll, we don’t need to hug it out and hope for the best.

The world won’t end, but humanity will if things don’t change