I think you are going to start seeing an ad exodus from social, that’s my prediction. Connected TV ad spend is going to be what catches all the ad dollars in 2024, especially if Netflix and Amazon start sliding towards exposing their viewers to more ads. Social media is going to start its long decline as a result, turning into pay to play as they all try to survive a world with declining ad revenues.
I think you are going to start seeing an ad exodus from social, that’s my prediction. Connected TV ad spend is going to be what catches all the ad dollars in 2024, especially if Netflix and Amazon start sliding towards exposing their viewers to more ads. Social media is going to start its long decline as a result, turning into pay to play as they all try to survive a world with declining ad revenues.