Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

  • robcee@kbin.social
    3·
    1 year ago

    it’s in “adweek”. A publication about advertising. They only care about content as a thing to monetize.

    • zabadoh@kbin.social
      1·
      1 year ago

      Adweek is the advertising industry journal, and has been around for decades.

      If they cover it, it’s a real thing in the ad industry.

      • CoderKat@kbin.social
        1·
        1 year ago

        Honestly I think it’s weird that they don’t know how reddit works. Surely advertising experts need to know how the platform they’re advertising works? Otherwise reddit can shill whatever bullshit they want at the advertiser’s expense.