The city of Ottawa has pulled jaywalking advertisements from its test ads for an upcoming road safety campaign this fall, after councillors and the public criticized the graphic nature of the ad and its messaging.

One of the ads featured an image of a bloodied pedestrian lying on the ground, with the caption, “You jaywalked to save time. But you lost it. Forever. Cross only where it is safe.”

Several councillors called on the city of Ottawa to remove the ad immediately, with Coun. Sean Devine expressing concern with “the ad and the messaging it conveys.”

Coun. Ariel Troster also asked staff to pull “this terrible ad” immediately.

“Road violence is caused by driver negligence or bad street design. Blaming pedestrians for crossing the street wrong is offensive,” Troster said on X, the platform formerly known as Twitter."

  • PerogiBoi
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    1 year ago

    Typical City of Ottawa shit. It doesn’t matter if you start with good messaging, a senior manager with absolutely nothing to do with the research or education in communication will come in and decide things have to go entirely their direction.

    Oppose it and they’ll give you a stern talking to about “staying in your lane”.

    • Rodeo
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      1 year ago

      So then you clap right back and tell them as “leadership” it is their responsibility to make good informed decisions to the benefit of the people, and if they don’t take the advice of the expert they are failing at their duties.

      People need to buck up and start pointing their fingers at their bosses. Until every public sector employee is clapping back, these assholes are going to keep getting away with it.

      • PerogiBoi
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        1 year ago

        You are explicitly not allowed to do what you are suggesting. It’s a fireable offence and if you somehow are not fired, it’s considered a career-limiting move.

        It is explained as your job is to provide advice but then implement whatever is told of you.

        For this reason there will never be a mass clap-back of employees.

        • Rodeo
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          1 year ago

          I’m not suggesting to refuse to do any tasks. Telling your boss they are not meeting the expectations of their position IS advice. They don’t have to follow it.

          Specifically what offence do you perceive here that is fireable?

          • PerogiBoi
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            1 year ago

            Go ahead and try exactly what you are suggesting in a gov job and see how far and how long you last. Bonne chance.