He’s practically incoherent though. He can’t deliver clear statements or messages, and his public speaking events are always awkward and small. The debate he participated in was embarrassing. And just on a physical level, he is a gross, unhealthy person with fake hair and a fake tan.

But he has good PR that frames him as charismatic and powerful, he has a lot of high-profile sycophants who fawn over him, and most public interactions he has are staged to make him look good. There is definitely a Trump cult of personality, but it’s not a cult that was created organically by his own charisma.