With the help of the store’s produce manager, Innis decided to wean Urban Grocer off U.S. produce. By Monday (March 17), all of the store’s American produce will be replaced with alternatives from Canada and places farther afield, like Morocco, Argentina, Mexico, Japan and Europe.

“I’m very proud of that team for what they’ve accomplished in such a short order,” said Innis. “As a result of that, we’re getting really good feedback from our customers.”

To avoid raising prices, Urban Grocer has absorbed the extra cost incurred as a result of ordering produce from countries farther away than the U.S. It is now seeing less profit per item sold, but the general manager explained the store is making more money, as it has seen an uptick in customers since steering clear of U.S. produce.