DEI seems to have taken over from Woke as the all-purpose MAGA terms for “this is bad”. DEI stands for diversity, equity, and inclusion. As with Woke, which seems to an accusation of using rational thought, DEI seems like it would be difficult to interpret as bad. Saying that you strongly oppose diversity, equity, and inclusion is a pretty frank admission of your values.
This use of DEI seems to translate directly as “insufficiently racist”.
Woke, trans, dei, critical race theory, and dozens if not hundreds more if you keep going backwards. It’s the same playbook, new boogie man to scare idiots into voting against their own interests.