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I remember when the businesses started to discover/coin “DINK” and Macintosh advertised its colourful iMac G3 in all the (respectable, of course) gay magazines that proliferated back then. Only a few lunatics opposed the pink dollar/euro/yourcurrencyhere.
Looks like we stopped being profitable.
Or that the potential profit of catering to the homophobes seems bigger.
Anyway, it was nice having the businesses giving back some “visibility” and “normalisation”, but you don’t let the capital be the sole guarantor of Human Rights.
Conservative thinktanks (National Center for Public Policy Research) be conservative thinktanks. Despite all the other major corps rolling back DEI programs, it’s nice to see the likes of Apple and Costco pushing back against the right wing nutjobs. Not sure if they’re doing so for profits or morals, but I’ll take either at this point.
I don’t really have “a point” with my comment, it’s just random thoughts.
More random thoughts: before all that the queer symbol was the pink triangle (yeah, it was quite gay-centered) or the letter lambda. The rainbow flag has its pros, as it’s more inclusive, but I guess its success is due to the business adoption, as it started to appear massively on the shops doors. I was (and am) torn between interpreting it as “you are safe here” (not long before we have been routinely avoiding any person with a shaved head for fear of our lifes) or as “we want your money”. I guess it really wasn’t that black or white.
I still don’t have a point. Apple’s dick move has somehow given me a bit of a flashback.
No worries, they’re just slower at changing but it will come, I promise you.
Tim Cook is not an idiot and I think he knows that if it weren’t for such policies before they were called DEI, a gay man would not have been hired as an executive right out of school first by Compaq, and then stolen from Compaq by Steve Jobs.
Pulling the ladder up behind him.
What a piece of shit.
Pulling the ladder up behind him.
This isn’t coming from Tim Cook or people internally at Apple but a conservative group, I’m assuming activist investors, trying to reverse DEI programs via shareholder vote.
Tim Cook has kept his mouth shut about it and is also sucking up to Trump, so…
The board is pushing against it and I’d doubt they’d move counter Apple leadership in this instance. While I don’t like the sucking up to Trump and the effective bribery of inauguration donations, outrage for this specific instance should be placed on the conservative group driving a shareholder vote rather then leadership that seems to be against it.
Tim Cook can push against it too. That should be part of his power as CEO, should it not? And he can’t even announce that he supports DEI initiatives when not speaking in official capacity as CEO of Apple? Please.
Tim Cook is on the board of Directors BTW: https://www.apple.com/leadership/
I think Tim Cook is curious how things are going to play out, and in typical apple fashion, is not first in line to do anything, but the one do figure out how to do it right.
How very Apple
I hate defending cowardly corporate bullshit but any tech company that doesn’t kiss Trump’s fucking ring is absolutely in for a world of retaliatory pain in the next four years. Smaller companies like mine are just divesting from the US but large companies are logistically unable to do anything.
All the tech CEOs donating to the fuckwad’s inauguration is just as meaningful as companies that put up a rainbow flag during pride month. It’s all just empty lip service.
There’s plenty of shit to rage against Apple for - donating to Trump is really low down on the list of shit I care about even if it sets a terrible precedent.
