I like to view it in the context of the passage about the three people donating money. One wealthy man donates a large sum of money, while a man who makes an average living donates a smaller amount, and the last is an old lady who donates something akin to $1.50. In the end, Jesus declares that the old lady gave the most because she donated all that she feasibly could while the wealthy man gave what was a mere pittance of his money and the other man gave a noticeable portion of his salary, but not enough that he would miss it.

The effort and generosity behind a donation (whether of time or money) is more important than the donation itself, and that’s what the rich can’t understand. By the time you get to that level of wealth, you’ve spent so much energy in accruing wealth that you no longer have the empathy to see those around you who truly need aid, and to lose that empathy is to lose an essential part of what makes us human - a part of the divinity that exists within us.