Canada has implemented a new tax savings from December to February for some things like taxable groceries, crafts, and gaming physical media. I wanted to get a new Xbox controller and found the best price at Walmart for $55 a week ago. The tax holiday starts today and I now see that the $55 has increased to $62 and change, which is about how much tax I should be saving. Great to see this thinly veiled attempt to help Canadians ( /s - win votes) is just going to be extra profit in the corporations’ pockets.
I don’t say any of this to say that I think what Walmart is doing here is ethical, onky to say that it is logical from their standpoint if they assume there won’t be any blowback.
Companies charge what they think they can get for a product. The tax is part of the price. If they think an item will sell for $5.26 including tax, it is reasonable for them to think it will still sell for $5.26 if the item isn’t taxed.
That isn’t to say this is nice on their part, but the current system doesn’t incentivise them to be nice. It incentivises profit.
It does seem like they took the easy route to gain more profit. It is likely that, in the a absence of tax, their profit would be maximized by a price that is somewhere between the old pre-tax price and the old post-tax price.
Yeah, I shouldn’t have been surprised. This is normal psychopathic behaviour for a corporation.