In October, Indigo won an order blocking a website calling for a boycott of the bookseller. The case, largely ignored by the media, revealed a new and unlikely front in the struggle in Canada between the movement for Palestinian liberation and Israel’s powerful supporters, one which could have ramifications for other solidarity efforts.

In August, anonymous activists created the website IndigoKillsKids.ca, which has been endorsed by the Canadian BDS Coalition and other pro-Palestine organizations. The site, borrowing Indigo’s visual style, told visitors to boycott the company, promoted the September 25 day of action against it and offered links to various BDS resources. It was the latest phase in a years-long campaign to boycott the bookseller over the HESEG Foundation — founded and run by Indigo CEO Heather Reisman and her husband, Indigo’s owner Gerald Schwartz — which offers scholarships to Israeli army veterans without family in Israel.

Soon after the site went live, Indigo’s lawyer demanded it be taken down, and two weeks later filed a suit requesting an order for all major internet providers in Canada to block the site. The court granted the request, first under an interim decision issued September 19, and then with a two-year injunction on October 23, effectively shutting down the offending website along with several social media accounts for the foreseeable future. That month, it was reported that Israel’s military had killed at least 16,900 children in its assault on Gaza.