In my country they have to be called out on it, but to verify a discount, they have to prove that they were actively selling it at the undiscounted price for a period of about 4 weeks or so.
Unfortunately a lot of this is subverted by brands inflating the recommended retail price and then the stores just show a discount from RRP
In my country they have to be called out on it, but to verify a discount, they have to prove that they were actively selling it at the undiscounted price for a period of about 4 weeks or so. Unfortunately a lot of this is subverted by brands inflating the recommended retail price and then the stores just show a discount from RRP