I’s heard news that BlueSky has been growing a lot as Xitter becomes worse and worse, but why do people seem to prefer BlueSky? This confuses me because BlueSky does not have any federalization technologies built into it, meaning it’s just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.

And so, in the hopes of having a better understanding, I’ve come here to ask what problems Mastodon has that keep people from migrating to it and what is BlueSky doing so right that it attracts so many people.

This question is directed to those who have used all three platforms, although others are free to put out their own thoughts.

(To be clear, I’ve never used Xitter, BlueSky or Mastodon. I’m asking specifically so that I don’t have to make an account on each to find out by myself.)


Edit:

Edit2: (changed the wording a bit on the last part of point 1 to make my point clearer.)

From reading the comments, here are what seems to be the main reasons:
  1. Federation is hard

The concept of federation seems to be harder to grasp than tech people expected. As one user pointed out, tech literacy is much less prevalent than tech folk might expect.

On Mastodon, you must pick an instance, for some weird “federation” tech reason, whatever that means; and thanks to that “federation” there are some post you cannot see (due to defederalization). To someone who barely understands what a server is, the complex network of federalization is to much to bare.

BlueSky, on the other hand, is simple: just go to this website, creating an account and Ta Da! Done! No need to understand anything else.

The federalized nature of Mastodon seems to be its biggest flaw.

The unfamiliar and more complex nature of Mastodon’s federalization technology seems to be its biggest obstacle towards achieving mass adoption.

  1. No Algorithm

Mastodon has no algorithm to surface relevant posts, it is just a chronological timeline. Although some prefer this, others don’t and would rather have an algorithm serving them good quality post instead of spending 10h+ curating a subscription feed.

  1. UI and UX

People say that Mastodon (and Lemmy) have HORRIBLE UX, which will surely drive many away from Mastodon. Also, some pointed out that BlueSky’s overall design more closely follows that of Twitter, so BlueSky quite literally looks more like pre-Musk Xitter.

  • Kilamaos@lemmy.world
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    2 hours ago

    Yhea your first mistake is thinking that 99% give a flying fuck about federation

    It just makes it’s more complex to adopt

    Bluesky ?

    Go on there, sign-up, done

    Everything works.

    Nothing else to do. Nothing to understand.

    • MammyWhammy@lemmy.ml
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      2 hours ago

      This is the only correct answer.

      It’s easy to get on and it works just like Twitter. People don’t even need to understand what Federation is to get up and running on the platform.

  • dan@upvote.au
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    2 hours ago

    This confuses me because BlueSky does not have any federalization technologies built into it,

    Bluesky is designed to be federated though. It’s just not fully available yet. Also, Bluesky is open-source, licensed under the MIT license.

  • Blewog@sopuli.xyz
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    2 hours ago

    I’d say its because less people probably know of mastodon then bluesky, since on Twitter everyone seems to be making a bluesky account but no one a mastodon account which would result in less people knowing about it.

  • jjjalljs@ttrpg.network
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    3 hours ago

    Most people don’t know much, and don’t care that they don’t know much. Half of US adults can’t read at a 6th grade level. They don’t care about and probably do not understand complex topics.

    That’s it. They just want cat gifs, and that’s the end of the thought.

    I knew someone who was smart and successful and politically aware. She didn’t care about any of this. She was tired from work and just wanted the familiar ease or twitter. Trying to figure out which server to sign up for and finding content was too much work.

    A lot of people have executive dysfunction. Making a choice is hard.

  • ThatWeirdGuy1001@lemmy.world
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    3 hours ago

    Instead of comparing these smaller platforms together to find out why one is better or not people should be focusing on why xitter and Facebook are still two of the most popular forms of social media.

      • ThatWeirdGuy1001@lemmy.world
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        2 hours ago

        It’s not just boomers though. I work with a lot of younger people and they all still use xitter/facebook.

        They either don’t know/care about alternatives because “everyone else is using it”

  • I Cast Fist@programming.dev
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    4 hours ago

    Bluesky has brand recognition (founded by the same dude as Twitter), more people and “feels like twitter”, in the sense of what you see, more than mastodon. Also, news outlets seem to be migrating there.

    Mastodon (and pleroma, misskey, etc) is seen as a place for weirdos and techies, with “nothing interesting going on”. Several people mentioned this already one way or another, but that most servers/instances are “specific” about whatever means that people will feel that they might miss out on something by choosing the wrong server.

  • EnderMB@lemmy.world
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    6 hours ago

    Easy.

    1. No one outside of the fediverse bubble gives a fuck about federation. It solves a problem no one has, and offers no real solutions to problems users have.

    2. Mastodon offers nothing on the Twitter experience outside of “but it’s federated”

  • SaltyLemon66@sh.itjust.works
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    7 hours ago

    Bro do you really think common people know all about this open source interconnected stuff. Get out of your linux bubble

    • Zetta@mander.xyz
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      6 hours ago

      Right, I’m super pro open source but most normal people don’t give a shit. Sure I think those people are stupid, but it doesn’t change reality.

  • 4grams@lemmy.world
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    3 hours ago

    same reason we just elected donald fucking trump. people will always take the easy option that makes them feel good.