It’s time to open a new chapter in the history books. Rivian CEO RJ Scaringe said now is the time...
    • Pennomi@lemmy.worldEnglish
      11·
      10 days ago

      I mean, it’s still a profit motive. But a profit motive that also helps the world.

        • Pennomi@lemmy.worldEnglish
          11·
          10 days ago

          It’s uncomfortable to admit, but unless there’s a way to profit off of saving the world, very few people will actually do it. I wish it wasn’t the case but it is.

          When renewable energy became cheaper than fossil fuels, it caused a complete upheaval of our strategy almost overnight.

          When electric cars became similarly priced to ICE cars, they started taking over the market.

          When meat alternatives become cheaper than real meat, we’ll see something similar happen to the ranching industry.

          • ChicoSuave@lemmy.world
            2·
            9 days ago

            I think is part of the problem with right wing/fiscal conservatives: they don’t want to change what they have and are literally unable to imagine alternatives. “Oil works and we have plenty of it for my lifetime” has been their motto and now that peak oil has passed and the planet is dying, they refuse to change.

            The future is new markets. Progressive ideas are literally the business strategies of the future where both individual and organization can thrive. The exchange is that the perverse, radical idea that people are worth more than money. The right can’t count it, are too stupid to try, and can’t see a number go up that they like so it all gets buried until some right wing shithead CEO is forced into the market, like EVs or green energy.