I don’t like the clickbait title at all – Mastodon’s clearly going to survive, at least for the forseeable future, and it wouldn’t surprise me if it outlives Xitter.
Still, Mastodon is struggling; most of the people who checkd it out in the November 2022 surge (or the smaller June 2023 surge) didn’t stick around, and numbers have been steadily declining for the last year. The author makes some good points, and some of the comments are excellent.
because its name is Mastodon, something that when people google it pulls up a band.
Also because it’s trying to be a hot fresh new thing but it’s literally named after an animal that’s extinct.
If it had a catchier and more unique name it probably would have caught on more.
Yeah, lemmy suffered from this too, SEO is completely neglected when picking name.
I hear “Twitter” is available again