Mazda recently surprised customers by requiring them to sign up for a subscription in order to keep certain services. Now, notable right-to-repair advocate Louis Rossmann is calling out the brand.
It’s important to clarify that there are two very different types of remote start we’re talking about here. The first type is the one many people are familiar with where you use the key fob to start the vehicle. The second method involves using another device like a smartphone to start the car. In the latter, connected services do the heavy lifting.
Transition to paid services
What is wild is that Mazda used to offer the first option on the fob. Now, it only offers the second kind, where one starts the car via phone through its connected services for a $10 monthly subscription, which comes to $120 a year. Rossmann points out that one individual, Brandon Rorthweiler, developed a workaround in 2023 to enable remote start without Mazda’s subscription fees.
However, according to Ars Technica, Mazda filed a DMCA takedown notice to kill that open-source project. The company claimed it contained code that violated “[Mazda’s] copyright ownership” and used “certain Mazda information, including proprietary API information.”
I give it another 10 years before car makers just fucking give up on fighting this kind of thing.
It’s gonna be a rough 10 years though
The shitty thing is that if margins are high enough only a very small minority of owners need to subscribe in order for them to break even and then we get stuck with it for eternity like SiriusXM being implanted into practically everything.
And of course there’s no way to just ‘opt out’ of the hardware via trim levels. Shitty industry in general
Yes, capitalism is horrible bullshit that we all must suffer through (for now). No argument there.
I mentioned this elsewhere, but I believe that within the next decade, car companies are just going to have to deal with the fact that a lot of very intelligent (and independent) software developers are able to work around their proprietary crap. Currently, they’re fighting it rather a lot, but that fight can only be sustained for so long before it becomes unprofitable for the corporations.
I hope you are right!
I really hope you’re right and wrong at the same time cause I don’t want to have to wait 10 years for them to realize this is such a stupid idea.