Well they do need to make a profit per unit to justify selling them lol
Gaining market share while taking an L is not really viable strategy for HW markets, maybe consoles or selling data moning “smart” devices.
It’s not just price, at least for me.
It’s also the fact that FSR is worse than DLSS, that AMF is worse than nvenc, that their raytracing performance is not even close, and that AFMF isn’t as good as DLSS frame generation, and that the drivers aren’t as stable, and so on and so on and so on…
The whole product is just… not strictly equivalent, and the price difference isn’t the reason that I don’t really look too hard at AMD cards.
If AMD gets to equivalency with FSR, AMF, and AFMF that’d make their cards FAR more compelling than a $100 lower price tag would.
the problem on the Nvidia front is that vram capacities are hitting the midrange gpus to the point that they may actually lose said features. in particular with the 4070 ti and slower, vram usage gets to the point where the user may not be able to use all features and half to selectively use them because each feature has their own vram cost attached to it.
outside of the 4060 ti 16gb you have to spend 800 to get the 4070 ti super to get 16gb vram
They are almost always cheaper, but going that low is a a great way to lose money.
