One of the most insane commercials I’ve seen lately is for Rocket Mortgage. It features some schlub walking towards his house carrying two bags of groceries while the narrator says something about how the two bags of groceries used to be four bags. Then the house starts talking to him, telling him he can turn his equity in the house into cash (thanks to Rocket Mortgage) which he could then use for groceries. The thought that there are people out there who are so financially illiterate that they think borrowing money to pay for fucking groceries is a good idea is genuinely depressing.
For good measure, one of the bags of groceries has purple heads of garlic on a stalk sticking out of it - which makes me think the whole thing was generated by AI.
One of the most insane commercials I’ve seen lately is for Rocket Mortgage. It features some schlub walking towards his house carrying two bags of groceries while the narrator says something about how the two bags of groceries used to be four bags. Then the house starts talking to him, telling him he can turn his equity in the house into cash (thanks to Rocket Mortgage) which he could then use for groceries. The thought that there are people out there who are so financially illiterate that they think borrowing money to pay for fucking groceries is a good idea is genuinely depressing.
For good measure, one of the bags of groceries has purple heads of garlic on a stalk sticking out of it - which makes me think the whole thing was generated by AI.
IDK. Rocket Mortgage seems to be experts on being responsible with money, as evidenced by this company meeting: https://www.reddit.com/r/wallstreetbets/comments/1alzgv3/work_meeting_at_rocket_mortgage_time_for_puts_yet/
Less illiterate than desperate. “Oh, you have a title to real estate? But you’re very hungry? How about a trade?”