United Airlines starts serving passengers personalized ads on seat-back screens
www.cnbc.com
United's Kinective Media is the latest example of how airlines have adopted new revenue streams such as cobranded cards.

The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.

  • inconel
    161·
    5 months ago

    I think they can retain customers’ past flight records and maybe list of media played in flights. That said it’s almost guaranteed some ad marketing corpo is behind, and EULA is always vague enough to allow sharing external party…