Instagram has long been accused of stealing features from platforms such as TikTok, Snapchat, and Twitter/X. It appears that the company has looked to YouTube for its latest idea: unskippable ads that you have to watch for a period of time before being able to scroll further.

A Redditor posted images of the Instagram ad breaks. FireCubX writes that users will suddenly find they have hit the bottom of their feed, so to speak, and can’t scroll down any further. An “ad break” icon will appear with a countdown timer that prevents users from browsing through more content until they view an ad, at which point the counter starts running down.


I’m happy I only have a lemmy account

  • auzas_1337@lemmy.zip
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    25 days ago

    As sad as it is, this is the realest take in the thread.

    Honestly, I’ve no idea what could dislodge the current social media giants. X [now XXX] seems to be doing a decent enough job at losing users, but besides that cesspit of a site, there are no indicators that the others are going anywhere anytime soon.

    Facebook might be the next in line after X tho, just because the user base will literally die off.