Yeah it will be interesting to see Loblaws’ Q2 numbers in August, comparing the YoY performance to see if the boycot made a dent.

Even if the boycott hasn’t done much to their profits, I’m still never shopping at their stores again. I am fortunate to live in an area that has many choices for grocery stores, so I’m going to use that privilege. Also I used to shop at their stores every couple weeks when I needed groceries, and I would consider myself a former loyal customer.