In South Korea, 69 percent of adult smartphone users use a Samsung device, while only 23 percent use iPhones, a Gallup survey of 1,001 adults found. But the survey reveals a starkly different trend in one demographic: younger millennials and Gen Z. Among the younger generation, aged 18 to 29, iPhone’s share rises to 65 percent, double the Samsung's 32 percent, the survey found. This represents a 13 percent...
Yeah, although to some extent stuff like app-store lock-in does restrict easily jumping from one ecosphere to another.
If one is an Android user, there is at least some flexibility in switching between different phone vendors and styles, but in many places Samsung is pretty dominant, while others like LG have dropped out of the game entirely.